Cannabis App Development
3 Strategies to Supercharge Your Cannabis Loyalty Efforts
Posted by: Nikki Tabberrah
February 01, 2024
Rewarding your regulars should be a norm for legal pot shop owners. Without it, you run the risk of your customers looking elsewhere for their favorite products. Whether you’re using the traditional loyalty punch card or using a digital platform to carry it out, it’s a vital component of your cannabis business.
We could hit you with data about how loyalty programs boost sales and engage customers, but let's be real - the fact that you're probably racking up stars on your Starbucks app says it all.
But, just for kicks, did you know loyalty program members spend an average of $134 compared to $89 by non-members?
People love feeling valued and rewarded for their business. With a solid rewards program, you're not only building stronger customer relationships (hello, repeat sales), but you're also boosting your brand image and visibility.
Now, before we dive into how you can supercharge your loyalty program, let's chat about the different types of rewards programs out there:
A visit-based incentive program where a customer can enter their mobile number or email and the program tracks their visits. They can earn bonuses for every few visits or depending on set conditions.
Want to tap into your customers' network of pals? Referral programs use unique codes for online purchasing or a physical voucher at the checkout.
Cash Back Points
A big hit with dispensaries, where customers earn reward points for every dollar spent. These points can then be redeemed on the website or in-store for their next purchase.
Think of this as a long-term loyalty game, where customers can unlock different levels over time. It's a great way to build customer loyalty and engagement.
This is your typical retail punch card. For every visit or spend, it will be registered digitally or recorded on the store’s point-of-sale system. More visits equate to more points that they can spend at the shop further down the line.
These reward types are the most commonly-used programs for dispensaries and the retail industry. With that said, hundreds of thousands of brands are doing the same thing. Your customers can sign-up for every loyalty program out there and reap benefits as they please, thus potentially leaving your dispensary out to dry.
So, the question is, "How do I make my cannabis loyalty program stand out?"
Take a page from Starbucks' playbook. They combined traditional tactics with innovation, delivering their program through a killer app and dominating the coffee industry. They also paired their app with an omnichannel retention marketing strategy.
Want to follow in their footsteps? That's where Digital Awesome comes in. We develop a custom cannabis dispensary app solution that not only offers your customers a unique shopping experience but also takes your brand to the next level. It's all about building deep and meaningful relationships with your customers.
Our custom dispensary app can enhance your existing cannabis rewards program or create a new one tailored to your brand and business strategy.
3 Ways To Boost Your Loyalty Efforts:
Tip #1: Incorporate Milestones & Achievements
An app tailored to your business isn't just smart - it's a milestone-achieving machine. It sets targets based on your goals, tracks customer purchases, and when they hit that milestone? They're showered with rewards and bonuses. And guess what? Your staff can chill - the app does all the heavy lifting.
Tip #2: Personalize The Shopping Experience For Your Loyal Customers
Imagine a profile so personalized it knows your customers better than they know themselves. That's what an app can do. It suggests upsells and recommendations based on shopping habits, making every purchase feel like a curated experience.
And the personalization doesn't stop there. Push notifications can be tailored using real-time data from the app, ensuring your deals reach the right people at the right time.
Tip #3: Leverage Location-Based Tactics
Your app knows where your customers are, and you can use this to reel them in with location-based promotions. Need to boost sales at a particular store? Want to attract more members in a certain area? Use the app's push notification feature to promote location-specific offers. This way, you can zero in on potential shoppers in a specific area and drive revenue where it's needed most. An epic example of this campaign would be Burger King’s Whopper Detour in 2018.
There you have it! May these loyalty tactics encourage you to go mobile. And with competition on the rise, we bet your bottom dollar, your dispensary is going to need it.
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