
Marketing
Business
Make the 4/20 Rush Last All Year
Posted by: Digital Awesome
March 18, 2025
Turn 4/20 shoppers into returning customers with a strong post-order experience.
4/20 is bringing a wave of excited shoppers, from newbies ready to explore to regulars hunting for the best deals. The sales rush is always a thrill, but the real win is turning those casual buyers into loyal customers who keep coming back and spending more.
Here are few post-order strategies to help you keep the 4/20 excitement alive year-round.
Make Checkout and Pick Up Easy
The last thing customers usually remember is how easy or frustrating their checkout was. Long lines, messy pickup areas, or slow service can leave a bad impression.
Here’s how to make checkout fast and simple:
- Add more staff or create express lanes for pre-orders.
- Set up clear signs and parking spots for store and curbside pickup orders.
- Offer real-time tracking for deliveries and pick-ups so customers know where their order is.
A smooth checkout makes people happier and more likely to return. In fact, 76% of consumers find a quality checkout experience very or extremely influential when deciding whether to return to a retailer.
Follow Up After They Buy
Stay connected with customers even after they leave. A quick follow-up help build relationships and encourages them to come back.
- Ask for feedback with a simple email like, “How was your 4/20 shopping experience?”
- Offer small rewards, like a free lighter in exchange of downloading your app or joining your loyalty program.
- Remind loyalty members via text of their points and how they can earn more.
- Send a thank-you message with a special discount for their next visit.
For example, a text or an automated push notification saying, ““Hope you loved your 4/20 haul! Get 15% off your next order this week when you check out using this code” keeps them engaged and returning.
Make Reordering Simple
If reordering is easy, happy 4/20 customers will come back.
- Use an app or website with a past purchases section or one-tap purchase capabilities for quick reorders.
- Offer subscription or auto-refill options for their favorite products.
- Consistently showcase relevant products based on previous purchases using AI-driven recommendations on your site or app—this also helps boost customer lifetime value.
After all, 56% of online shoppers are more likely to return to a site if it offers personalized product recommendations.
Reward Loyalty in Meaningful Ways
Loyal customers—who make up just 20% of your base but drive 80% of your revenue are worth keeping happy! Small but meaningful efforts can make a big impact on retention and brand loyalty.
- Try a tiered VIP program where top spenders get exclusive perks, and mid- or low-level customers are motivated to level up with extra rewards.
- Give them a reason to spread the love with referral rewards, so both the referrer and their friend score a promo code.
- Keep things fun and engaging with events like product education sessions, customer appreciation days, or even bite-sized industry insights through in-app blogs.
Small, thoughtful gestures that show customers they matter can go a long way when it comes to nurturing your community.
Make the 4/20 Rush Last All Year
Whether you’re running a single shop or growing a multi-location brand, 4/20 doesn’t have to be just a one-day sales boost. So keep things easy, make customers feel valued, and watch them turn into regulars who can’t wait to shop with you again.
A smooth pickup, a simple and well-timed follow-up, easy reordering, and an engaging loyalty program can keep customers coming back long after the holiday buzz fades.
Keep Customers Happy with a Great Post Order Experience
A great post-order experience means happier customers and more repeat visits—and the right app makes it easy.
DispensaryMate by Digital Awesome help over 150 dispensaries turn one-time shoppers into loyal regulars with:
- A customizable mobile app that connects seamlessly with your eCommerce, rewards, and POS
- Built-in product recommendation tools
- Stackable in-app sales & engagement tools to boost shopping, loyalty, and post-order experiences
- Personalized push notifications to keep customers in the loop and coming back
- Data-driven insights to fine-tune your strategy and grow your business
Make every visit count.
Request a demo from Digital Awesome >
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