Make the 4/20 Rush Last All Year

Make Checkout and Pick Up Easy

The last thing customers usually remember is how easy or frustrating their checkout was. Long lines, messy pickup areas, or slow service can leave a bad impression.

Here’s how to make checkout fast and simple:

- Add more staff or create express lanes for pre-orders.

- Set up clear signs and parking spots for store and curbside pickup orders.

- Offer real-time tracking for deliveries and pick-ups so customers know where their order is.

A smooth checkout makes people happier and more likely to return. In fact, 76% of consumers find a quality checkout experience very or extremely influential when deciding whether to return to a retailer.

Follow Up After They Buy

Stay connected with customers even after they leave. A quick follow-up help build relationships and encourages them to come back.

- Ask for feedback with a simple email like, “How was your 4/20 shopping experience?”

- Offer small rewards, like a free lighter in exchange of downloading your app or joining your loyalty program.

- Remind loyalty members via text of their points and how they can earn more.

- Send a thank-you message with a special discount for their next visit.

For example, a text or an automated push notification saying, ““Hope you loved your 4/20 haul! Get 15% off your next order this week when you check out using this code”  keeps them engaged and returning.

Make Reordering Simple

If reordering is easy, happy 4/20 customers will come back.

- Use an app or website with a past purchases section or one-tap purchase capabilities for quick reorders.

- Offer subscription or auto-refill options for their favorite products.

- Consistently showcase relevant products based on previous purchases using AI-driven recommendations on your site or app—this also helps boost customer lifetime value.

After all, 56% of online shoppers are more likely to return to a site if it offers personalized product recommendations.

Reward Loyalty in Meaningful Ways

Loyal customers—who make up just 20% of your base but drive 80% of your revenue are worth keeping happy! Small but meaningful efforts can make a big impact on retention and brand loyalty.

- Try a tiered VIP program where top spenders get exclusive perks, and mid- or low-level customers are motivated to level up with extra rewards.

- Give them a reason to spread the love with referral rewards, so both the referrer and their friend score a promo code.

- Keep things fun and engaging with events like product education sessions, customer appreciation days, or even bite-sized industry insights through in-app blogs.

Small, thoughtful gestures that show customers they matter can go a long way when it comes to nurturing your community. 

Make the 4/20 Rush Last All Year

Whether you’re running a single shop or growing a multi-location brand, 4/20 doesn’t have to be just a one-day sales boost. So keep things easy, make customers feel valued, and watch them turn into regulars who can’t wait to shop with you again.

A smooth pickup, a simple and well-timed follow-up, easy reordering, and an engaging loyalty program can keep customers coming back long after the holiday buzz fades.

Keep Customers Happy with a Great Post Order Experience

A great post-order experience means happier customers and more repeat visits—and the right app makes it easy. 

DispensaryMate by Digital Awesome help over 150 dispensaries turn one-time shoppers into loyal regulars with:

- A customizable mobile app that connects seamlessly with your eCommerce, rewards, and POS

- Built-in product recommendation tools

- Stackable in-app sales & engagement tools to boost shopping, loyalty, and post-order experiences

- Personalized push notifications to keep customers in the loop and coming back

- Data-driven insights to fine-tune your strategy and grow your business

Make every visit count.

Request a demo from Digital Awesome >