7/10: The Rise of Oil Day in Cannabis

The magic of 7/10 lies in its delightful wordplay. When you flip the digits 7-1-0 upside down, it spells "OIL," a fitting tribute to the high-potency cannabis concentrates celebrated on this day. This playful discovery sparked a rallying cry for cannabis concentrate enthusiasts, uniting them in their appreciation for the diverse world of dabs, shatters, waxes, and other potent extracts.

Tracing the Roots

Unlike many commercially driven holidays, 7/10 wasn't born from a marketing campaign. It sprouted organically within the online cannabis community.

The spark of 7/10 can be traced back to a virtual dab session in a TinyChat chat room in 2010. Here, during a virtual dab session, hip-hop artist TaskRok and other cannabis enthusiasts were playing a word game by flipping the word "oil" upside down. "710" was born.

Eventually, on July 10, 2011, 7/10 appeared on TokeCity, the perfect date for the clever wordplay. This initial mention was like a seed sown in fertile ground. Soon after, a detailed definition took root on Urban Dictionary, and by 2012, online cannabis publications like Marijuana.com were chronicling the phenomenon. By 2013, 7/10 had blossomed into a mainstream term, even finding its way into an LA Weekly article referencing a playful online reference that evolved into a celebrated day in cannabis culture.
 

Retailer Tips for 7/10

With 7/10 approaching, retailers have a golden opportunity to connect with their customers, especially their frequent ones.

Here are some ideas to consider:

Connoisseur's Corner

Create a special section in your store dedicated to premium concentrates. Partner with local extractors to offer exclusive 7/10 deals or limited-edition drops.

Dab Bars

Set up a dab bar where customers can sample different concentrates under the guidance of knowledgeable budtenders. Offer loyalty club members exclusive access or discounts for attending dab bar demonstrations.

Targeted Daily Push Notifications

Utilize personalized push notifications via custom mobile apps to offer budtender tips, daily links to dabbing technique tutorials, share upcoming concentrate releases, explain different concentrate types, and feature customer reviews. Send these notifications to a segmented audience – those in your database who have purchased concentrates and related items or searched for specific brands – for a more targeted and relevant campaign compared to a general blast.

Loyalty-Exclusives

A week before 7/10, send targeted push notifications to your loyalty club members with exclusive deals on concentrates, dab rig bundles, or cleaning supplies. This personalized approach strengthens their connection to your brand and encourages repeat business.

By focusing on education, engagement, and exclusive experiences, retailers can transform 7/10 from a sales opportunity into a community-building event. 

Remember, 7/10 is about celebrating the art and science of cannabis concentrates. By catering to your loyal customers' passion and offering unique experiences, you'll not only boost sales but also foster a sense of belonging that keeps them coming back for more.