
Marketing
Achieve 20X ROI with Your Loyalty Campaigns
Posted by: Nikki Tabberrah
January 30, 2025
In an industry where loyalty is hard-won and easily lost, the way you design and implement your loyalty program can make all the difference. So, what makes a loyalty program stand out and keep customers coming back for more?
Sandra Bergman, Founder of ESBE, shares her top tips to help you optimize your loyalty program and boost customer retention.
Keep Rewards Structure Simple Yet Encouraging
Complex rewards structures can confuse and overwhelm your customers. So keep it simple with no more than five levels and incentivize spending by offering better rewards as your customers progress.
Sadly, a flat 5% reward across 10 different levels doesn’t create a sense of exclusivity or motivate customers to reach the next tier. Instead, design a structure that encourages loyalty and progression, ensuring customers feel engaged and eager to unlock more valuable rewards.
Provide More Ways to Get Rewarded
While rewarding purchases is essential, it shouldn't be the only way customers can earn points and perks. Encourage engagement by offering additional ways to interact with your brand. The more opportunities customers have to connect, the more invested they’ll become, making your brand even stickier.
Offer Experiential Rewards
One way to differentiate your dispensary is by fostering community involvement. Look for opportunities to partner with local businesses, community events, music festivals, or sports teams. These collaborations introduce experiential rewards into your loyalty program, creating connections that go beyond transactions. People remember experiences so when they associate those positive memories with your brand, they’re more likely to stick around.
Tailor Campaigns for Every Stage of the Customer Journey
One of the most effective retention strategies is crafting personalized campaigns that engage customers at key touch points throughout their journey with your dispensary.
Many dispensaries focus on basic campaigns like welcome emails, birthday rewards, or win-back offers for lapsed shoppers, but there’s so much more you can do. Implementing a variety of targeted campaigns based on customer behavior helps foster deeper connections with your audience.
Since these campaigns can be automated, executing them effectively can drive a 20X ROI with ease.
Loyalty Programs on the Go
How can you ensure your customers have the best loyalty experience possible?
Many of these strategies can be seamlessly delivered through a dispensary mobile app integrated with leading loyalty providers like Alpine IQ. A custom app that provides a smooth, on-the-go experience, allowing customers to track their points, receive personalized push notifications, and engage with your dispensary in unique ways.
For dispensaries looking to refine their retention marketing and optimize their loyalty programs, partnering with experts at ESBE can unlock the full potential of your program. ESBE is a loyalty and retention marketing firm specializing in the cannabis industry. With extensive experience working with dispensaries across 14 states, they design bespoke loyalty programs that drive results. Their tailored campaigns target 20+ touchpoints along the customer journey—delivering up to a 50X ROI for their clients.
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