Cannabis App Development
Boost Sales & Satisfaction: Custom Categories & Filters in Mobile Ordering Apps
Posted by: Nikki Tabberrah
June 12, 2023
As a cannabis dispensary owner, you understand the importance of providing your customers with a seamless and personalized shopping experience. And with the rise of mobile commerce, a well-designed and user-friendly mobile app is essential for staying competitive.
That's where DispensaryMate, Digital Awesome's custom dispensary mobile app solution, comes into play.
Dispensaries enjoy DispensaryMate's custom categories and search filters for organized product catalogs and quick shopping experiences.
So in this blog, we'll discuss the importance of incorporating custom product categories and filters into your online ordering platform and how it supports overall sales and customer satisfaction.
Have you ever taken a moment to think about how your current product categories and search filters are affecting your site or app?
It's easy to overlook these features, but the truth is, they play a huge role in helping potential customers find what they're looking for. And as we all know, making the shopping experience smooth and enjoyable can be the key to turning those prospects into loyal customers – so don’t take them for granted.
Here are some key benefits that come with having bespoke categories and filters incorporated into your online ordering platform:
- Enhanced user experience: Custom categories and filters allow your target market to quickly find what they're looking for, reducing frustration and increasing the likelihood of a purchase. After all, it’s no fun to shop in a big room of product chaos - it’s just a waste of time.
- Accurate Product Representation: Custom categories and search filters ensure that your products are represented accurately, leading to better-informed customers and fewer returns. The main idea is that your categories will be so well-defined, you'll effectively provide customers with what they desire, reducing any post-sale issues.
- Streamlined search and navigation: Custom search filters make it easy for users to narrow down their options in real-time, saving time and promoting a more enjoyable & efficient shopping experience.
- Improved customer satisfaction: When users can easily find and purchase what they want, they're more likely to become loyal customers and recommend your dispensary to others.
- Increased sales and revenue: By making it easier for customers to discover and purchase products, you'll see an overall uptick in sales and overall revenue – when paired with the right marketing strategy of course!
How To Design The Right Product Catalog for Dispensary App
When designing high-performing product catalogs and search filters for your online platforms, understanding your customers is key. In essence, you and your developer are trying to design an app experience that caters perfectly to your intended buyers – whether they’re casual explorers or long-time users.
It’s important that you design the whole structure according to their wants, needs and behavior.
Here are the steps to help you design efficient product categorization for your app:
- Understand your target audience and their needs: Get to know your customer’s preferences, habits, and pain points to create categories that cater to their needs. Use whatever data you have and assess if customers come to your store seeking all sorts of relief, new experiences of just maintaining their green lifestyle. Understanding their “whys” can give you a good foundation for how you categorize your products on your app or website.
- Analyze your product offerings: Take a close look at your products and identify the key attributes that differentiate them (e.g., strain, potency, consumption method).
- Categorize products based on various factors: Organize your products into categories that make sense for your customers, such as by strain, potency, or consumption method. You can allocate individual swimlanes on your app’s home page for each type of product based on the attribute that makes sense for your respective markets. If your analytics suggest that people search for “vapes” or “pre-rolls”, then it makes sense to categorize your products according to consumption. But if your commonly searched terms include “Sativa” or “Indica” - it’s interesting to note that the majority of your customers may be shopping by strains.
- Implement a hierarchical structure for easy navigation: Create a clear and logical structure that allows users to navigate through your app with ease. This varies depending on a dispensary’s target audience, their shopping habits, preferences and overall marketing strategy.
With DispensaryMate by Digital Awesome, creating custom product categories for your dispensary mobile app has never been easier. Our team collaborates closely with you to design the most effective product categorization tailored specifically to your dispensary and its operations.
Say goodbye to guesswork, and time-consuming trial and error, and hello to a fully functional dispensary shopping app in under two months.
The Importance of a Strategic Product Catalog in Mobile Commerce
A well-thought-out product catalog and search filters can greatly enhance the mobile commerce experience. Here's why it's so important:
- Facilitating product discovery: Strategic cataloging and filters helps users find products they might not have known about, increasing the chances of a sale.
- Reducing decision fatigue: By simplifying the browsing process, customers are less likely to feel overwhelmed and more likely to make a purchase.
- Encouraging upselling and cross-selling: A well-organized product catalog promotes complementary purchases, boosting revenue. With DispensaryMate, your brand can offer personalized recommendations upon check-out to increase order totals.
- Boosting brand loyalty and repeat purchases: Lastly, when customers have a positive shopping experience, they're more likely to return and recommend your dispensary to others so your business can keep growing.
In conclusion, driving sales and customer satisfaction through customization is essential for the success of your dispensary mobile app.
By partnering with Digital Awesome, you can create a personalized shopping experience with custom categories and filters that cater to users' specific needs and preferences. Additionally, utilizing user data enables targeted promotions and recommendations, while enhanced customer support features, such as in-app chats, ensure prompt and personalized assistance.
Ultimately, a well-designed app that meets users' needs demonstrates your commitment to customer satisfaction, helping to build trust and credibility for your dispensary.
Embrace customization and elevate your customers' experiences with DispensaryMate today.
Disclaimer: The tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and market news. Readers are advised to conduct their own due diligence and ensure compliance with federal and state laws before making any business decisions. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.