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Cannabis App Development

How Dispensary Apps Can Win Back Lost Customers

Posted by: Nikki Tabberrah

May 22, 2023


We get it - you've been putting your heart and soul into your online business, and there's nothing more disheartening than witnessing a high rate of cart abandonment in your analytics. 

You know, those customers who were *this* close to making a purchase, but for some reason, they just... didn't. Frustrating, isn't it? We're here to help you turn things around by leveraging cart abandonment recovery strategies, but this time, through dispensary mobile apps. So grab your favorite strain, sit back, and let's dive into the world of cannabis cart recovery.

So it's no secret that the cannabis industry is booming, and with this rapid expansion comes new challenges that even the most seasoned dispensaries must face. One such hurdle is the pesky issue of online cart abandonment - a silent sales killer that can wreak havoc on your revenue if not addressed effectively.

Today, we'll delve into why cart abandonment should be at the top of your priority list, and how you can make data-driven decisions with the help of a dispensary mobile app. We'll also explore strategies like remarketing, abandoned cart emails, and personalized recommendations, as well as tips on harnessing the power of mobile app features such as push notifications. 

Why Cart Abandonment Matters

Cart abandonment rates are alarmingly high in the e-commerce industry and the cannabis sector is no exception. When customers add items to their cart but leave without completing the purchase, dispensaries lose out on potential sales. 

Some common reasons behind cart abandonment in the cannabis industry include regulatory compliance, product availability, price comparison and poor reviews leading potential customers to your competitors. Yikes!

Understanding and addressing the root causes of cart abandonment can help dispensaries improve their conversion rates and ultimately boost sales. This is where data-backed solutions like dispensary mobile apps come into play, allowing businesses to make informed decisions and implement effective strategies.

Utilizing Cart Abandonment Data 

Picture this: you're scrolling through your favorite dispensary's mobile app, adding items to your cart with excitement, but then... life happens. Maybe you got distracted, or perhaps you were unsure about a product. Whatever the reason, your cart is left abandoned, and you're not alone – many of your customers go through the same thing because, well, that’s life!

Fortunately, mobile dispensary apps offer an unprecedented opportunity to understand and utilize cart abandonment data. In this segment, we'll demonstrate how a feature-rich app like Digital Awesome’s custom shopping & rewards mobile app can revolutionize your cart recovery strategy, converting lost sales into loyal customers.

With DispensaryMate, dispensaries will have access to a wealth of consumer analytics. These back-end data can help determine conversion rates and will give you direct contact with those that have unfinished business. Here are ways to use these data to your dispensary's advantage:

Remarketing: One effective method to re-engage customers who have abandoned their carts is through remarketing. By taking mobile analytics, marketers can display relevant reminders on the app, dispensaries can remind customers of the products they left behind and encourage them to complete the purchase. These reminders can come in the form of scheduled push notifications or an in-app message that will get people to complete the sale. 

Abandoned Cart Emails: Taking customer data from your app and sending timely and personalized emails to customers who have abandoned their carts is another effective way to recover lost sales. Craft engaging email content that includes incentives like discounts or irresistible upsells to entice customers to complete their purchases. Monitor the performance of your email campaigns and adjust your strategies accordingly to maximize results.

Personalized Recommendations: By analyzing customer behavior, dispensaries can provide tailored product recommendations that resonate with individual preferences. With Digital Awesome’s smart selling tools (upsells, cross-sells and downsells), your custom dispensary mobile app can improve the accuracy of your personalization efforts and enhance the user experience. This, in turn, can lead to increased customer satisfaction and higher sales.

Maximizing Mobile App Features for Cart Abandonment

Imagine having a custom dispensary mobile app that not only delivers stellar shopping experiences right at your customers' fingertips but also serves as a direct portal for them to truly connect with your brand and love every moment of it. Sounds like a dream, right? 

By maximizing your mobile app features, you can create unforgettable experiences that keep customers coming back for more and help reduce cart abandonment. So, let's dive into the various ways dispensaries can harness the full potential of their mobile apps to rekindle lost sales and keep customers smiling from ear to ear.

Push Notifications: Push notifications are a powerful tool for reminding customers of their abandoned carts. Personalize the content of your push notifications to make them more engaging and effective. Be mindful of the frequency and timing of your notifications to avoid being intrusive or annoying. With DispensaryMate, dispensaries can set up automated or manual push notifications from the backend and deploy them as needed to remind users to check out their carts and promote offers based on previous shopping history. 

In-App Chats:  Boost customer engagement and sales by utilizing in-app chats within your dispensary app. Guide shoppers to the chat feature, where your knowledgeable Budtenders can assist them in making informed decisions. Oftentimes, abandoned carts result from a lack of product understanding or difficulty in choosing suitable items. Providing assistance through in-app chats not only helps customers find the perfect products but also fosters trust and loyalty towards your store.

User Experience Optimization: When you have a dispensary mobile app perfectly tailored to your branding and business strategy, you can deliver unparalleled shopping experiences for your customers at the first keystroke. Custom dispensary apps, like Digital Awesome's DispensaryMate, enable you to create a tailored shopping experience for your target audience, perfectly aligned with your branding and business strategy. Say goodbye to generic white-label apps and hello to a solution that reduces cart abandonment and effortlessly wins back lost customers.

DispensaryMate boasts an intuitive interface, captivating shopping features, engaging loyalty programs, and valuable in-app content. Plus, it offers exceptional sales support, including live in-app chats, order tracking, and delivery options. With everything your customers need at their fingertips, your dispensary app becomes a powerful tool to enhance user experience and drive growth. Discover how DispensaryMate can elevate your business by clicking here.

In a Nutshell

Cart abandonment is an issue that cannabis dispensaries on e-commerce cannot afford to ignore. By implementing the strategies and solutions we shared above, dispensaries can effectively address this challenge and enjoy increased sales and customer satisfaction. 

Don't wait any longer – prioritize cart abandonment strategies and top off your omnichannel strategy with a dispensary mobile app today and reap the long-term benefits of improved revenue growth and customer loyalty.

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MarketingCannabis App Development