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Cannabis App Development

Marketing

How to Build a Loyal Community Around Your Brand

Posted by: Nikki Tabberrah

December 20, 2024

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Let's face it – sometimes picking up bud can feel a bit transactional. You walk in, grab your goodies, and head out. But what if your dispensary could be more than just a place to stock up? 

Let's break down 9 creative ideas that will turn your local dispensary into everyone's favorite neighborhood hangout.

 

1. Become a Canna-sseur: Think wine tastings, but with terpenes. Host educational workshops where you can learn about different strains, how to identify them, and how to pick the perfect one for your mood. Bonus points for guest appearances by master growers or budtenders with serious knowledge to drop.

2. Highlighting Homegrown Heroes: Support local artists by showcasing and selling their work at your dispensary. Throw meet-and-greets or sponsor local art walks – it's a win-win for creativity and community vibes.

3. Yoga with a Twist: We all know cannabis is great for unwinding, so why not combine it with some gentle yoga? Partner with a local studio to offer CBD-focused yoga classes. It's the perfect way to de-stress and find your center (literally and figuratively).

4. Do Good, Feel Good: Feeling generous? Partner with environmental or social justice organizations and give your customers and staff a chance to volunteer! Not only will you be giving back, but you'll also be building a reputation as a dispensary with a heart.

5. Keeping it Green: We all love cannabis, but let's not forget about Mother Earth. Organize community clean-up events or partner with sustainability organizations. Show everyone you're serious about eco-friendly practices and responsible sourcing.

6. Budtender for a Day: Ever wondered what it's like to be behind the counter? Run a contest or raffle where the winner gets to shadow a budtender for a day. Learn the ropes, get some industry knowledge, and maybe even score some bragging rights.

7. Themed Events: Let your creativity run wild. Host "High Tea with Terpenes" for a fancy afternoon affair, or throw a “Cannabis & Quiz Nights".

8. Recipe Remix: Create a platform for customers to share their favorite cannabis-infused recipes. You could even host "Cooking with Cannabis" demonstrations featuring these creative concoctions.

9. Get VIP customers on your own mobile app: Use your dispensary's mobile app to create a VIP club for your most loyal customers. They'll get exclusive perks like early access to new products, app-only deals, and sweet discounts. It's a great way to say "thanks" to your biggest fans and build a tight-knit community within the app.

Explore custom mobile apps with Digital Awesome.


So there you have it. With a little creativity, your dispensary can become a social hub that fosters connections, education, and of course, a love for all things cannabis. 

Now get out there and start building your own community of happy, informed tokers!


Do you know a dispensary that’s looking for a custom mobile app? 

If so, you could be a partner today and start earning some serious commissions and perks. Just sign up here or drop an email to brady@digitalawesomeapps.com. 

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Tags:
Cannabis App DevelopmentMarketing

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