
Cannabis App Development
Business
Marketing
How to Increase Your Dispensary's Foot Traffic
Posted by: Nikki Tabberrah
January 21, 2025
The competition is getting more brutal these days and dispensaries need every edge to attract and retain customers.
One strategy that’s gaining traction on the client acquisition front is geofencing. When integrated into your mobile app, geofencing lets dispensaries send location-based push notifications, offering tailored promotions to customers when they’re near your store or your competitor’s.
Let’s break down how geofencing works and how dispensaries can use it to their advantage.
What is Geofencing?
Geofencing uses GPS, Wi-Fi, or cellular data to create virtual boundaries around a location. When a customer enters or exits these areas, it triggers actions like sending notifications or tracking their behavior.
For dispensaries, this means the ability to send personalized messages based on where customers are, helping you stay top of mind and drive more foot traffic.
How Does Geofencing Work?
Set Boundaries: Create virtual zones around your store, competitors, or high-traffic areas like events.
Customer Movement: When a customer’s device crosses these boundaries, their app recognizes it.
Trigger Actions: Send push notifications, log data, or create customer groups for future campaigns.
Analyze: Use the data to refine your strategy and improve customer engagement.
Geofencing works great on iOS mobile apps, giving dispensaries a powerful tool to strategically connect with customers from far away.
6 Creative Ways Dispensaries Can Use Geofencing
1. Competitor Takeover
Send special offers to customers near your competitors to attract them to your dispensary. For example:
“Hey! Show this at [Your Dispensary Name] for 10% off today. Skip the line and shop with us!”
2. Event Marketing
Geofence popular cannabis events and send offers to nearby attendees. For instance:
“Welcome to [Event Name]! Stop by [Your Dispensary Name] for a free pre-roll with any purchase!”
3. Welcome Notifications
Send a warm greeting when customers arrive at your store. For example:
“Welcome back! Check out new arrivals and enjoy 15% off concentrates today.”
4. Loyalty Rewards
Send reminders about loyalty points when customers are near your store:
“Earn double loyalty points at [Your Dispensary Name] today!”
5. Behavioral Retargeting
Use geofencing data to send targeted offers based on customers’ visit patterns. For example:
“We noticed you’ve been near [Your Competitor’s Store] a lot. Visit us for $10 off your next purchase!”
6. Seasonal Offers
During high-traffic times like 4/20 or Black Friday, send limited-time offers to nearby customers:
"It’s Green Wednesday! Stop by at [Your Dispensary] instead for a surprise gift with any purchase—only for the next 2 hours!"
Using Geofencing with Mixpanel
At Digital Awesome, we integrate geofencing with Mixpanel to help dispensaries analyze customer behavior, track movement patterns, and send targeted push notifications. This helps refine marketing strategies and measure campaign success.
In a Nutshell
Geofencing is a powerful tool for dispensaries to create personalized, timely interactions with your (or your competitor's) customers. So if you're enticing customers away from competitors or offering timebound deals, geofencing helps you stay ahead.
For more information about owning your own custom mobile app with geofencing capabilities, send Digital Awesome a message or simply book a demo.
Know a dispensary who might benefit from a custom mobile app with geofencing? Refer them to Digital Awesome and get a chance to win a free trip to Maui with airfare credits!
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