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Cannabis App Development

Improving Dispensary Marketing Through Mobile App Data

Posted by: Nikki Tabberrah

August 15, 2023


In today's competitive business landscape, one of the most overlooked yet critical areas is marketing data. Many businesses, big and small, fail to realize that the answers to their growth and success lie hidden in their piles of unanalyzed data. This data, when properly scrutinized, can reveal invaluable insights into customer behavior, market trends, and the effectiveness of various marketing strategies.

However, simply having a website and analyzing its data isn't enough anymore. The world is shifting towards mobile-first experiences, and businesses like yours need to keep up. 

With an increasing number of customers shopping via mobile devices, it becomes crucial for businesses to understand their customers' behavior on this new platform.

This is where custom mobile apps like DispensaryMate come into play. A well-designed mobile app can not only provide a seamless shopping experience but also offer deeper insights into your customers' preferences, shopping habits, and engagement levels. And the more you understand your customers, the better you can tailor your marketing efforts to meet their needs and drive conversions. 

So, let's dive in and explore how your business can leverage mobile apps to unlock the full potential of your marketing data.

It's All About Data

First things first, the power of a cannabis mobile app lies in its ability to collect and analyze data. You see, every time a user interacts with your app, they leave behind a trail of digital breadcrumbs. These might be their 

  • Product browsing habits - Which products or categories are they most interested in? Do they tend to browse during specific times of the day or week?
  • Purchase patterns - What products are they buying? Are there any trends in their purchases, like frequent reorders or seasonal buying behaviors?
  • Usage of rewards or loyalty programs - How often do they redeem rewards or points? Which rewards are most popular among your users
  • Interactions with POS (Point of Sale) system - How do they prefer to pay? Do they use any specific coupons or discounts frequently?

All these little pieces of information make up a goldmine of customer insight.

With this kind of data at your fingertips, you can make informed decisions about your marketing strategy. For instance, if you notice that a particular strain or product is a hit with millennials, you can craft targeted deals to engage this demographic more effectively. Or, if users tend to drop off at a particular point in the buying process, you could look into ways to make that step more seamless.

Personalization is Key

With mobile apps, you can tap into the power of personalization. This isn't just about slapping a user's name onto a welcome screen (though that's a start!). It's about understanding their preferences and delivering content that matches their tastes.

For example, when you walk into a physical store, the salesperson doesn't know anything about you. But with an app, you can greet your customers with products or deals that you know they'll love. It's like having a personal shopper for every single one of your users. 

Cannabis Holiday

Digital Awesome's bespoke cannabis mobile app provides a tailored experience, thanks to its integrated intelligent sales algorithm. This algorithm suggests suitable products and deals, and when the time is right, it even assists with upselling and down selling to help your dispensary close the deal effectively.

Connection and Engagement

Blog on dispensary app

Let's not forget about the social aspect of apps. They give a unique platform for connecting with your customers through in-app chats, blogs, reviews and incentivized milestones & achievements. By fostering a sense of community around your brand, you can boost customer loyalty and encourage word-of-mouth referrals.

Moreover, apps can also enable push notifications. This feature allows you to send timely messages directly to your customer’s devices, reminding them of special offers, new products, or important updates. 

It's a powerful way to stay on top of mind and drive engagement. With Digital Awesome, push notifications for dispensaries are free!

Behind the Scenes

Now, all of this wouldn't be possible without some seriously clever back-end technology. This is where things like databases, servers, and API integrations come into play. They handle all the heavy lifting, ensuring that your app runs smoothly and efficiently.

Digital Awesome's cannabis mobile apps seamlessly integrate with leading providers such as Dutchie, Springbig, and Alpine IQ, among many other e-commerce, rewards, and POS platforms. Our backend simplifies the process for dispensaries to switch providers, eliminating the need for painful migrations. Customers just need to update their app and shop per usual. 

In addition, these technologies facilitate advanced features like AI-driven recommendations, delivery updates, and in-app marketing features. While these might not be readily apparent to the end user, they are crucial in delivering a superior customer experience.

Wrapping Up

There you have it, folks! Custom cannabis shopping mobile apps are not just a convenience for customers - they're a powerful tool for making savvy marketing decisions. By harnessing the power of data, personalization, and engagement, you can take your dispensary's marketing game to the next level.


But remember, technology is just a tool. It's up to you to use it wisely, always keeping your customers' needs and preferences at the heart of your decisions. After all, that's what great marketing is all about, right?

We’d love to hear your thoughts on this topic. Have you experienced the impact of apps on your marketing efforts? Tell us about it or if you want to know how Digital Awesome can help your dispensary thrive online - book a 15-minute chat

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Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business & marketing decisions pertaining to their own dispensaries and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.


Cannabis App Development