Microcurrency: The Loyalty Layer That Actually Keeps People Coming Back to Your App

Customers forget they have points. They lose interest. Rewards feel too far off to matter.

That’s where microcurrency steps in.

Microcurrency adds a dynamic, rewarding layer that keeps customers engaged through everyday interactions and light, fun tasks. It helps turn a one-dimensional program into an ecosystem your customers actually want to be part of.

What Is Microcurrency?

Microcurrency is a branded digital coin that lives inside your dispensary’s mobile app. Unlike standard loyalty points (usually 1 point per dollar), microcurrency operates in much smaller units like 0.01 or even 0.001 per coin so you can hand it out freely.

Call them coins, tokens or Canna-Coins. What matters is this: people earn them constantly. Logging in, browsing products, writing reviews, spinning a wheel, checking out a new drop. Every action becomes a little reward moment.

And when earned, customers can get creative with how they’re spent.

Loyalty vs. Microcurrency: What's the Difference?

Traditional loyalty systems usually reward transactions (spend $100, get $10 off or earn 10 points). Microcurrency, on the other hand, rewards behavior with coins and it’s far more flexible.

And the best part? You can run both side by side.

Let your traditional loyalty points handle structured spend-based rewards, while microcurrency take care of everything in between that would bring them to their next purchase.

How It Works in a Cannabis Mobile App

Here’s a typical flow:

Earn Microcurrency Users get coins for purchases, spinning a daily wheel, writing a product review, or even just logging in.

Track Progress Visually Their coin balance can be front and center on the homepage or on their rewards dashboard. This encourages check-ins by showing how close they are to their next reward.

Convert Coins to Perks Users can redeem their coins to unlock exclusive offers, access limited-time products, or special experiences. Coins may also be converted into loyalty points to unlock even more rewards.

Repeat and Engage The loop keeps people tapping in—not just when they need something, but because it feels good to easily collect coins for unique incentives.

Conclusion

If your loyalty program is quietly running in the background, microcurrency on cannabis mobile apps built by Digital Awesome can bring it back to life.

It adds a playful, rewarding layer that makes people feel like they’re earning money with little effort or through tasks so fun and simple, they don’t even feel like work. Whether it’s spinning a wheel, checking in, or completing a mini challenge, customers get a quick hit of gratification by earning something they can apply to their next purchase.

Not sure if a mobile app is for you? Calculate how much you can earn with a customizable mobile app using Digital Awesome's ROI calculator.