No Post-420 Plan? 4 Ways to Keep Your Momentum After 420

1. Lock In Those Contacts for Future Campaigns

Every customer who walked through your door or checked out online is a potential repeat buyer. Right after the rush is the perfect time to:

- Confirm phone numbers and emails

- Segment these new contacts: separate first-timers from longtime fans to tailor your messaging.

- Plan your calendar: map out a three-month sequence of texts and emails—think exclusive deals, product spotlights, and educational tidbits.

Pro tip: Keep your first follow-up light and helpful—a “Thanks for rolling with us on 420!” message that points to next week’s special keeps you top of mind.

2. Drive App Adoption as Your Go-To Retention Lever

Getting customers into your mobile app is by far the lowest-cost way to keep them coming back. Apps give you:

- Push notifications for flash deals and new products.

- In-app loyalty tracking so customers see progress toward freebies or tiers.

- Mobile-only perks (like free delivery over $60 or birthday bundles).

Action step: Launch a limited-time “App-Only Deal” SMS or email, valid for customers who download or log into the app within the next 7 days.

3. Ask for Google Reviews to Boost Visibility

Positive reviews not only build trust—they’re a ranking signal for local search. When people search “dispensary near me,” your star rating can make all the difference.

- Timing matters: Send a text or email 24–48 hours after purchase asking for a review.

- Make it easy: Include a direct link that opens your Google review page.

- Incentivize thoughtfully: Offer a small discount or a low-cost merch like a lighter for a dime on their next order rather than free product, keeping it compliant and cost-effective.

Quick template: “Hey [Name]! Glad you stopped by for 420. Mind leaving us a quick Google review? Here’s the link to get you there in two taps: [link]. Thanks for the love!”

4. Leverage Your Data—Then Refine

Your post-420 playbook won’t be set in stone. Over the next few weeks:

- Monitor open and click rates on your emails, texts and push notification if you have an app.

- Track engagement: are notifications driving clicks and checkouts? Which promotions perform best and through what channel?

- Observe return visits: compare your 420 weekend buyers to prior weekends.

Use these insights to tweak your messaging frequency, offers, and deciding which channels to capitalize on further. And if comeback campaigns underperform, try swapping a promo code for an educational highlight (“How to choose your ideal strain”) or vice versa.

Putting It All Together

The post-420 rush is more than a flash sale. It’s a living dataset of engaged customers. So by securing contact info, driving app adoption, soliciting Google reviews and then iterating on real results, you’ll build a self-sustaining engine that fuels growth well beyond April 20th.

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