img height="1" width="1" style="display:none" src="" />

Digital Experience

Cannabis App Development

Puff, Puff, Pass… Your Business Cards: Why This Awesome Cannabis App Will Be Your Next Business Essential

Posted by: Nikki Tabberrah

April 17, 2023


Gone are the days when finding information about cannabis or procuring your favorite strain was a chore or even a clandestine affair. With the rise of legalization and widespread acceptance, the cannabis industry is on the verge of a boom and technology is playing a vital role in its evolution.

One such innovation is the use of mobile applications. These miniature touch squares have become such an integral part of our day-to-day lives. We use them to book a ride, order food and so much more. Nowadays, every business has transitioned to owning its own app in order to get to its customers in a faster and more convenient way.  

We are all familiar with the benefits that mobile apps can provide to us, as consumers in the on-demand era because we all want it when we want it right? 

But as a business owner, a small or medium-sized cannabis business, what can mobile applications do for you and your business?


Blogs and Articles: Knowledge at Their Fingertips

As the saying goes, knowledge is power. The ability to have your customers informed about the goings on in the cannabis industry, its benefits and the latest breakthroughs in research is a daunting task. However, a mobile application with the ability to consolidate all of these with an integrated blog section can help you, as a business owner, stay ahead of the curve because you will be providing easy access to a wealth of information.

Imagine having a billboard up on a very busy highway, only instead of driving, you are influencing potential customers from the comfort of wherever they might be. Having the captured market through the users of a mobile application platform will give you just that- the eyeballs you need to push your product subtly. 

From how-to guides and product reviews with industry leaders and scientific research, your blogs will be able to cater to a wide range of interests. Whether your reader (and customer) is a seasoned cannabis connoisseur or a curious newcomer, it is essential that your friendly and conversational articles will make learning about cannabis a fun experience.

It’s a definite plus for your brand or store to be known as a positive contributor to the cannabis community and influence your potential customers to patronize your products with an add-to-cart functionality right on the blog or article to drive sales. 

Some great ideas for articles would be:

  1. What You Should Know Before Buying Cannabis: A Comprehensive Guide for Beginners – This blog post will provide an in-depth overview of what new cannabis users should look out for when purchasing cannabis, including tips on various consumption methods, understanding product labels, and more.
  2. Comparing Different Types of Cannabis Products: What's the Difference? – Aimed at both novice and experienced consumers alike, this blog post will explore some of the different cannabis products available on the market, from edibles and tinctures to flower and concentrates. It'll also include key characteristics of each so you can easily determine which product is best for you.
  3. Exploring Trends in Cannabis Packaging Design – This article takes a closer look at how cannabis retailers are incorporating unique design elements into their packaging as a way to differentiate themselves from competitors and attract more shoppers. It'll cover everything from creative labeling concepts and innovative container materials to eco-friendly packaging solutions.
  4. Finding Quality Cannabis Products: Tips for Shopping Smart – This article will help cannabis shoppers make smarter, more informed purchases by providing tips on how to identify quality products and where or how to get them faster. Learn how to compare prices and decipher product labels to ensure that you get the best value for your money.


Push Notifications: Never Miss A Beat

In an ever-evolving world, staying on top of the latest news is crucial for every cannabis beginner or enthusiast. Push notifications are a godsend for those who want to stay in the loop about the newest strains, sales and events without being glued to a screen. As a business owner, imagine the mass dissemination of information about a limited-time offer on a strain that you would like to introduce. Those on the app, will be able to quickly place an order in time before it sells out.

Push notifications can also come in handy for the medical marijuana market which requires timely reminders to take their prescribed dosage. Apps help users stay on track with their treatment plans (if any) and avoid potential hiccups in their cannabis journey. 

In a world where there is always something vying for your customer’s attention, push notifications to serve as a gentle nudge for your customers (current and potential) to prioritize their cannabis needs.

Being top of mind, won’t hurt your business either.


Product Recommendations: Your Personal Budtender

For a potential customer, navigating the world of cannabis can be overwhelming given the plethora of stores, strains, products and consumption methods available. Enter the power of product recommendation. 

An integrated app to your cannabis website can act as a personal budtender by providing customized recommendations based on your customer’s preferences and needs. So it’s really taking the in-store experience and having that readily available to your customers at the touch of their fingertips.

Whether your customers are seeking soothing relief, looking to unwind after a long day or searching for a creative boost, an app will guide them towards the most suitable products through blog posts or articles that will definitely highlight your products and what they have to offer.


User Database: A Community of Like-Minded Individuals

One of the most significant benefits of a mobile application for your cannabis store is the sense of community you will be able to foster. With the user database of the app, you will be able to connect with fellow cannabis enthusiasts (your customers), share experiences and exchange tips and tricks.

Of course, being a business owner, this is a double benefit because you instantly have the resource through the database to solicit product reviews and recommendations. By tapping into the collective knowledge of the experience of this online community, feedback and real-time experiences may be shared among other customers on the platform and also between you and your customers.

So what are you waiting for? 

Extend your reach and help consumers elevate their green lifestyle. All the mobile app features you hope to have is easily done through, your all-in-one cannabis m-commerce platform. Digital Awesome’s custom dispensary app is packed with the latest sales and engagement-boosting features such as push notifications, product recommendations and in-app content capabilities that will give your cannabis store an edge over your competitors. 

Schedule your FREE demo today >

Cannabis Banner_800x400.png

Digital ExperienceCannabis App Development