Cannabis App Development
What Makes a Custom Mobile App Truly Custom?
Posted by: Nikki Tabberrah
November 30, 2023
Custom Cannabis Mobile Apps are popping up left and right. More and more dispensaries are jumping on the bandwagon, all with the goal of giving their customers a smooth, branded experience that feels like second nature.
But hold on a minute.
With all these 'custom' apps floating around, how can you make sure your dispensary isn't just getting lost in the crowd? How can you ensure your app is as unique as your dispensary, offering the maximum customization your brand deserves?
Well, let's roll up our sleeves and dive into the key factors that make an app truly custom. Trust us, it's not as complicated as it sounds!
Fully Customized User Interface
Customization in a mobile application is about more than just incorporating your logo or choosing a color scheme or theme.
It's about creating an experience that's unique to your brand and resonates with your customers. The true essence of customization lies in tailoring every single element of the user interface (UI) to create a unique user experience.
This includes all design elements, from the splash screen and home screen to the backgrounds used, color schemes, icons, buttons, and more. All these aspects should be meticulously designed to resonate with your brand's identity.
By working directly with designers, you can shape these design elements according to your vision.
In essence, a custom app needs to not only adhere to your brand guidelines but also add a unique spark to your aesthetic. It should make your brand stand out in a crowded market.
In other words, a custom app is your very own branded platform that sets you apart from the competition.
Flexible Integrations: A Key Component of a Custom App
Let’s face it - a majority of app providers in the cannabis space use their own e-commerce, loyalty, or marketing software to power your custom app. However, a truly bespoke app offers flexibility - it can merge multiple cannabis software providers and allows your dispensary to switch providers as deemed fit.
For example, your dispensary uses Jane and Springbig, or Dutchie and Alpine or a mix that suits your operations, a custom app should be able to bring all these providers' functionalities to one app. And when you feel like a provider isn't giving all that you need, you can change it up anytime.
This flexibility enables you to focus on scalable growth, rather than being tied to a specific provider.
This flexibility is crucial because it ensures that you're not tied to a single provider, thereby avoiding the risk of being left with an unusable app if you decide to end a subscription. Your app should serve as a tool for growth, not a drain on resources.
Access to Raw Data
One of the unique advantages of owning a mobile platform is having access to powerful marketing data. This includes important metrics such as app sessions, top picks, sales, and other key performance indicators that can be used to measure sales velocity and customer loyalty.
Custom mobile app developers must provide you with such access to ensure that you get substantial value from your investment. This raw data can be analyzed to gain insights into user behavior & preferences, helping you tailor your inventory to your market's liking or make your marketing efforts more effective.
Adaptable User Experience
While general features like shopping and loyalty are standard across custom cannabis apps, a truly great app gives you the liberty to tweak user experience elements to support specific business strategies.
Dispensaries deploy different strategies to boost purchases and retain customers, so your app should be flexible enough to accommodate these strategies.
For instance, you can set custom achievements tied to brand engagement and revenue goals. This personalized user experience can significantly enhance customer retention and loyalty, propelling your business towards growth.
If cannabis education is a significant trust factor for your dispensary, then having an app with a dedicated blog or education section will be helpful in spreading the word about responsible cannabis use.
At Digital Awesome, we understand the importance of a truly custom mobile app. We strive to deliver fully customized apps that offer all the above benefits and more. To experience the difference yourself, book a 15-minute demo or download the Cinder and Exclusive App.
In conclusion, a truly custom mobile app offers incredible flexibility, allowing you to tailor the app to your specific needs. Whether it's through a fully customized UI, flexible integrations, access to raw data, or a bespoke user experience, a custom mobile app can be a game-changer for your business.
About Digital Awesome
Digital Awesome builds custom cannabis mobile apps for dispensaries. The company empowers dispensaries with a bespoke app solution that delivers a fully branded experience, native shopping and compliant marketing for better dispensary sales and customer retention.
Disclaimer: Tips, advice, and insights provided on this blog are intended for informational purposes only and should be considered as recommendations, analysis and/or market news. Readers should conduct their own due diligence and ensure compliance with federal and state laws before making any business & and marketing decisions pertaining to their own dispensaries/affiliates/and promotional channels. Digital Awesome will not be held liable for any damages or penalties incurred as a result of following the advice or information presented in this blog.