About
The Project
Ohio's leading dispensary used DispensaryMate to increase average order value by up to 47%.
Company and
Project Overview
Amplify, a leading medical and recreational dispensary in Ohio, needed to refresh its outdated loyalty app without losing its existing customer base. Their goal was to transition users to a more engaging mobile shopping experience, complete with seamless ordering and an enhanced post-purchase journey.
Your team freakin’ delivered! Around 30% of our store sales now come through the new mobile app, and our crew loves it. It's our preferred way to order, and customers are even asking for more push notifications. We couldn’t be happier to have Digital Awesome as our partner.
-AJ Caraballo, Retail Director of Buckeye Relief
The Result:
Our Approach & Result
Digital Awesome designed and developed a brand-new mobile app tailored to Amplify’s branding, ensuring a cohesive online experience. Their website team even aligned the site’s aesthetic to match the app, creating a unified shopping experience.
By integrating with DutchiePlus, all Amplify retail locations were synchronized within the app, allowing customers to place orders on the go, leading to improved satisfaction and engagement. Existing customers who had the old app only needed to update it to access the new experience, ensuring a smooth transition without losing any users.
To drive app adoption, we collaborated with the Amplify team on a strategic onboarding campaign. They implemented an incentivized download program, offering low-cost merchandise in exchange for app downloads. Additionally, the app was aggressively promoted via their website, in-store signage, and direct customer outreach.
Key Takeaways
Mobile App as a Powerful Sales Channel
Through a strategic launch and onboarding approach, Amplify’s mobile app quickly transitioned into a key driver of revenue. The app not only captured attention early but became central to their sales strategy, reshaping how customers interact and purchase.
Boosted Spend and Shopping Frequency
App users spend significantly more and shop more often: the average order size via the app is 48% higher than in-store and 27% more than website orders. Additionally, the order frequency rose to 3.4 times per month, marking a substantial uplift in customer activity and loyalty.
Strong Engagement Drives Feature Adoption
Amplify’s focus on customer experience — paired with DispensaryMate’s platform and expert guidance — has sparked higher engagement levels. This is evident from increased customer requests for push notifications, reflecting interest in promotions and a growing dependence on the app as a preferred shopping tool.
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