

About
The Project
The Ultimate Loyalty Pass across 11 premier California stores.Friends of the Farm unites leading dispensaries including Farmacy, The Pottery Los Angeles, Natural Healing Center, and other top California retailers into a single loyalty experience powered by one app.
Company and
Project Overview
GlassHouse Brands set out to eliminate fragmented loyalty across its retail ecosystem. With Friends of the Farm, they created the Ultimate Loyalty Pass: a single mobile app that connects 11 premier dispensaries across multiple store names, allowing customers to earn and redeem rewards seamlessly no matter where they shop.


The Result:
The Ultimate Loyalty Pass across 11 premier California stores.
Friends of the Farm unites leading dispensaries including Farmacy, The Pottery Los Angeles, Natural Healing Center, and other top California retailers into a single loyalty experience powered by one app.
Key Takeaways
One App. Eleven Premier Stores.
Friends of the Farm brings together Farmacy, The Pottery Los Angeles, Natural Healing Center, and other California locations into one unified loyalty platform.
Earn and Redeem Anywhere
Customers can earn points at any participating store and redeem them at any other—removing barriers between locations and encouraging cross-store engagement.
Everything Lives in One Place
Points, rewards, and loyalty status are all stored centrally in the Friends of the Farm app, creating a simple and frictionless experience for members.
The Ultimate Loyalty Pass
More than a rewards program, the app acts as a digital membership—strengthening long-term relationships between GlassHouse and its customers.
Built for Scale and Retention
By unifying loyalty across different store brands, Friends of the Farm drives repeat visits, increases lifetime value, and future-proofs GlassHouse’s growing retail footprint.
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