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About

The Project

All 8 Herbology locations—connected in one powerful mobile app. Customers can shop, earn, and engage with Herbology anywhere, anytime, from a single, unified experience.

TAGS
  • Michigan
  • Dutchie
  • Dutchie
  • Dutchie POS

Company and

Project Overview

Herbology wanted an app that could do more than just support online ordering. They needed a conversion-focused, loyalty-driven platform that unified all eight locations while strengthening their relationship with customers. The result is a high-impact mobile app that blends beautiful design, native performance, and sophisticated rewards mechanics to drive repeat business and higher engagement.

The Result:

8 Locations. 1 Unified App Experience.

All 8 Herbology locations—connected in one powerful mobile app. Customers can shop, earn, and engage with Herbology anywhere, anytime, from a single, unified experience.

Key Takeaways

Custom-Branded Store Experience

The app feels like a natural extension of Herbology’s physical stores—fully branded and thoughtfully designed to reflect their unique in-store atmosphere.

Conversion-First Mobile UX

Every interaction is intentionally designed to lead toward purchase, with native mobile flows that reduce friction and encourage action.

Seamless Multi-Location eCommerce

Customers can browse and shop across all eight locations with ease, creating a consistent experience regardless of where they’re shopping.

Dynamic Rewards

With points, achievements, and a punch-card program running in parallel, Herbology can engage multiple customer segments at once—keeping the loyalty experience fresh and exciting.

A Central Hub for Loyalty

The app has become the definitive destination for rewards and offers, strengthening customer loyalty and driving repeat visits across all Herbology locations.

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