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The Project

Digital Awesome has teamed up with Lake Effect, a distinguished 24-hour dispensary in Michigan, to develop an intuitive mobile app. This app not only simplifies the shopping experience but also highlights Lake Effect's unique rewards and bonuses, catering to both medical and recreational cannabis users.

  • Michigan
  • Dutchie
  • SpringBig
  • Dutchie POS

Company and

Project Overview

Lake Effect is renowned for its exceptional bonus programs and customer-centric approach, operating round-the-clock to serve a diverse clientele. They are celebrated for their generous points system and the highly popular bankable friends referral program. Our task was to translate these distinctive features into a mobile application that resonates with Lake Effect's vibrant brand and meets the needs of its devoted customers.

The focus was on creating a clean, user-friendly interface that allows effortless navigation and shopping. Recognizing the importance of Lake Effect's rewards and bonuses, we incorporated features like one-of-a-kind achievements, digital punchcards, and an array of rewards, all aimed at enhancing customer loyalty. The objective was clear: to turn every user into a lifelong customer by offering an unparalleled mobile shopping experience.

The Result:

An Incredible App Experience

The Lake Effect app is a testament to our commitment to excellence. It's a light yet powerful application that delivers an outstanding shopping experience, bolstered by stunning imagery and superior performance. Understanding the dispensary's 24-hour operation and its offerings of both pickup and delivery services, we integrated features that ensure an impressive post-order experience. The app has become an essential tool for Lake Effect customers, enabling them to easily access and enjoy the dispensary's unique bonuses and rewards anytime, anywhere.

Key Takeaways

Enhanced Brand Visibility

We have seamlessly integrated Lake Effect's extensive rewards and bonus programs into the app. This integration allows users to effortlessly track and redeem their points and referrals, significantly enhancing the overall customer experience and loyalty.

Streamlined Access To Promotions

By aligning the app with Lake Effect's 24-hour operation, we've ensured that customers have constant access to the dispensary's services. Whether it's for pickup or delivery, users can place orders at their convenience, fostering a sense of reliability and flexibility.

Engaging User Experience

The app's design focuses on providing an easy and enjoyable shopping journey. With its user-friendly interface, exceptional imagery, and performance, the app not only attracts new customers but also retains existing ones by making every interaction with Lake Effect a delightful experience.

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