About
The Project
Same brand. Smarter experience. Planet 13 worked with Digital Awesome to evolve their existing app into a more immersive, conversion-focused mobile experience built for speed, engagement, and loyalty.
Company and
Project Overview
While Planet 13 already had a mobile presence, they saw an opportunity to significantly improve performance, design, and usability. Partnering with Digital Awesome, Planet 13 transformed their app into a polished, brand-forward experience that makes promotions, rewards, and shopping faster and more intuitive than ever.
Key Takeaways
A Reimagined Brand Experience
The app was redesigned to feel bold, futuristic, and unmistakably Planet 13—capturing an “out of this world” aesthetic while improving clarity and usability.
Faster Paths to Purchase
Native UX improvements make shopping quicker and more intuitive—helping customers get from promos to checkout with minimal effort.
Promotions Front and Center
With a dedicated promotions tab, customers can instantly see what’s on sale and move directly into shopping.
Improved Rewards Engagement
Passport rewards are now seamlessly integrated into the app, creating a more cohesive loyalty experience that keeps customers coming back.
A High-Impact Upgrade
The result is a faster, more engaging app that supports Planet 13’s scale and reinforces its leadership in the cannabis space.
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