How Dispensary Apps Are Normalizing the Plant

Beyond just making it easy to buy their favorite pre-rolls and flowers, cannabis mobile apps are also playing a vital role in changing people's attitudes towards cannabis as a whole. They're helping to further normalize its use, build a sense of community around it, and further drive the industry forward.

More Than Just a Retail Platform

While the convenience of ordering products with a few taps is its most obvious use case, cannabis mobile apps - especially the custom-built ones - offer much more.

Branded mobile apps do:

Give customers a sense of agency - Cannabis apps put users in the driver's seat, giving them the power to explore product information, compare options, and buy weed on their own terms. On some days they can go to retail stores, or on extra busy days, they can order through the app and have it delivered. This sense of control creates a positive experience for users.

Nurture communities - In-app features like chats, reviews, and social sharing create online communities where like-minded people can connect and share their personal experiences with the product, brand, or store. This helps to break down stigma, share interests, and normalize cannabis use.

Show a store/brand's commitment to industry growth - Investing in a branded mobile app shows a company's commitment to innovation and the long-term success of the cannabis industry. As more businesses adopt this tool, it reinforces the idea that cannabis is a mainstream product and it’s not going back to its shady roots.

Improve accessibility to a wide range of consumer types - For many consumers, apps offer a discreet and convenient way to explore the world of cannabis. This accessibility can encourage new users to try the plant, expanding the market.

The Road Ahead

The cannabis industry is slowly but surely becoming more accepted, and the impact of apps is becoming more evident as customers add mobile apps to their retail strategy.

Major dispensaries like Sol Flower, Cinder, and over 139 more stores across the states have joined the movement to enhance the shopping experience for their customers to pave the way for a more accepting environment.

Learn more about building custom mobile apps here.