BASK Dispensary Mobile App
About
The Project
See how the BASK dispensary mobile app increased AOV and drove up to 9x weekly customer visits for BASK Massachusetts.
Company and
Project Overview
BASK is a Massachusetts dispensary serving both medical and recreational cannabis customers across two locations. As the business grew, the team wanted to create a mobile experience that would strengthen customer engagement and make ordering easier for their audience.
Their goal was to build a seamless, user-friendly shopping experience that felt consistent with their existing digital presence while also giving customers a reason to open the app every day.
To bring this vision to life, BASK partnered with Digital Awesome to launch the BASK dispensary mobile app — a fully branded mobile platform designed to mirror the BASK website experience while introducing new incentives that encourage customers to sign in, browse products, and check out directly from their phones.
The app was designed to feel cohesive, on-brand, and engaging, while making the mobile ordering experience faster and more convenient for BASK cannabis customers.
We were looking to have a seamless, user-friendly shopping experience with built-in incentives to sign in and check out. We want it to feel consistent with our website branding so the experience is cohesive and on-brand. Mostly, we want it to be fun — an app people want to open daily.
The Result:
Results
Since launching the BASK mobile app, the dispensary has seen meaningful improvements in customer purchasing behavior and engagement.
Customers using the BASK dispensary mobile app are placing larger orders compared to both in-store purchases and website orders.
Key results include:
By creating a more convenient and engaging mobile shopping experience, BASK Massachusetts was able to drive stronger engagement and increase order size through their mobile platform.
Key Takeaways
Higher Order Values
Customers using the BASK mobile app consistently place larger orders compared to both in-store and website shoppers.
Consistent Brand Experience
Aligning the BASK dispensary mobile app with their website branding created a cohesive digital experience that feels familiar and trustworthy to customers.
Stronger Customer Engagement
By building incentives and convenience into the mobile experience, BASK created a platform customers want to open regularly and return to for purchases.
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