Is Cannabis Delivery Right for You?

As consumer behavior evolves, dispensaries should seriously consider offering delivery services to enhance their bottom line.

So, is delivery right for your business?

If you identify with the following, incorporating last-mile delivery into your retail strategy could be beneficial:

Your demographics are seniors and women-dominated.

If you have access to the demographic data of your customers and see a dominant customer base of elderly and female customers, delivery can improve accessibility for these segments to aid mobility-impaired customers and women who are more comfortable shopping weed from the comfort and safety of their homes. Not only that, accessibility via delivery can improve reach and accessibility to all customers.

You want to future-proof your business.

If there is one thing we all learned from the COVID pandemic, it is the vital importance of other modalities beyond going to storefronts. Generally, customers have inculcated online ordering and delivery into their shopping habits, and in any case, this modality is now part of the acquisition mix of modern consumers. And in any instance that storefronts have challenges, delivery can support your business and customers in unexpected ways, or just as an improvement in your overall offering as a dispensary.

You want to increase average order values.

Apart from improving accessibility, deliveries have shown to deliver up to 80% more average order value, increasing products in the cart from 2.4 to 3.67, equating to $70 from routine pick-up compared to $127 via online deliveries. And when carried out through a custom dispensary mobile app, the shopping experience not only makes the experience better but also enables a fun and more enjoyable shopping spree experience with quick deliveries from their favorite dispensaries.

Ready to grow your dispensary? Offer convenient delivery with Digital Awesome apps. Book a demo now to learn how our platform can boost your business.

Source: Onfleet Whitepaper - Perfect Cannabis Delivery